Skräpplockare på strand i Bohuslän.

The Keep Sweden Tidy Foundation

A non-profit organization that promotes recycling and combats litter through public awareness campaigns and environmental education.

About us

The Foundation was founded in 1983 by the Swedish Environmental Protection Agency and the company Returpack. Its origins, however, is in the Keep Nature Tidy campaign that was launched in 1963 by the Swedish Society for Nature Conservation. The Foundation logotype was introduced at this time: the spruce forest reflected in a lake – a symbol for clean water and unspoiled nature.

What we do

Campaigns against litter

Kusträddare samlar påsar med skräp i en hög på en strand

We change attitudes and behaviour regarding littering through our campaigns. Keep Sweden Tidy has been organizing Litter Picking Days for decades and not just to help clean up the environment temporarily. It is our belief that if you pick up litter, you start discovering the impact that even the smallest piece of litter has.

The Nordic countries are connected and surrounded by water, and marine litter also affects the Nordic countries. That is why we organize the Nordic Coastal Cleanup Day, where we gather people from all over the Nordic countries to help save our coasts from litter. Close to 200 000 people have joined the movement so far.

More about the Nordic Coastal Cleanup »

Knowledge and facts about littering

Ett lock till en konservburk och annat skräp ligger i vassen

Keep Sweden Tidy has with support from Statistics Sweden and the Swedish Environmental Protection Agency developed methods for measuring litter in a number of environments – cities, towns, beaches and parks.

Litter measuring reveals the extent of the litter and what it consists of. The results can be used to evaluate and adjust the actions being taken to reduce littering. Litter is a problem handled by the 290 Swedish municipalities and Keep Sweden Tidy provides methods and tools to facilitate their strategic work. 

Educating children and youths

Glada barn på väg från skolan

Keep Sweden Tidy educates children and youths about environment through our Eco-Schools Program, which aim to empower students to be the change our sustainable world needs by engaging them in fun, action-orientated learning.

With Young Reporters for the Environment, we also give young people a platform to research environmental issues and promote solutions through investigative reporting, photography, and video journalism.

Both are international programs of the Foundation for Environmental Education (FEE).

The Swedish Right of Public Access

Keep Sweden Tidy is also spreading knowledge about the Swedish Right of Public Access (Allemansrätten) and what you are allowed to do while enjoying the forests, lakes and mountains of Sweden.

The Right of Public Access gives you a wonderful way to experience Sweden’s countryside, whether you are hiking, running, bicycling, riding or even skiing. But be sensible. Show that you care about nature so that we all can continue to enjoy and access the outdoors.

Your rights and responsibilities are:

1. I will stay clear of private dwellings.

2. I will only pitch a tent where I am permitted to.

3. I will not light fires on, or near, rocks or on sites where there is a risk of a fire spreading.

4. I will not litter and take all my rubbish with me.

5. I will not leave any signs of human waste.

6. I will not cause any damage to forests or countryside.

7. I will always close gates.

8. I will not pick endangered flowers.

9. I will stay aware of the rules that apply in protected areas.

10. I will keep my dog under proper control.

11. I will be conscious about humans and wild animals.

12. I will only take a swim where it's allowed.

13.I will only operate a motor vehicle where permitted.

Contact us

Stiftelsen Håll Sverige Rent
Rosterigränd 4
117 61 Stockholm

Phone: + 46 (0)8 505 263 00
E-mail: info@hsr.se

Johanna Ragnartz, VD och kommunikationschef
Johanna Ragnartz
CEO
Joakim Brodahl
Joakim Brodahl
Operations Manager Litter-free Land and Sea