The Keep Sweden Tidy Foundation Privacy Policy

Last updated 27/06/2022

Your privacy is important to us at The Keep Sweden Tidy Foundation. That's why we want you to feel safe about the personal data we collect and how we use it.

What is personal data?

Personal data is information that can be connected, one way or another, to your person, such as your name, e-mail address or telephone number. Images are also a form of personal data if you can be identified in the picture.

What personal data do we collect and how is it used?

When signing up for The Keep Sweden Tidy Foundation Day, Litter Picking Days, Clean Coasts or other campaigns If you sign up for one of our campaigns, we will use your data to send out newsletters and information about the campaign you are registered for. We may also use your data to send out physical promotional materials.

On Litter Picking Days, we share your data with contact persons for Litter Picking Days in your area so that they can help you with information and support. Where a third party is helping us send out promotional materials, we may also share your data with these parties. We store your e-mail address so that we can contact you before the next litter picking campaign.

If you sign up for another litter picking event on our website, such as The Keep Sweden Tidy Foundation Day, your name or company, what type of company you represent and the number of participants you have registered will be displayed publicly on our website. The organiser of the litter picking event will also be able to see your e-mail address so that they can contact you with information about the event.

When signing a petition If you sign a petition, we will store your data for statistical purposes and to let you know about the campaign if you have opted to receive this information. We also hand over a copy of the petition to relevant politicians containing the first names of everyone who has signed. Your e-mail address and surname will not appear on the petition. When the petition is handed over to politicians in the Swedish parliament or government, it may also become a public document which anyone can request. Read more about public documents here »

When subscribing to newsletters If you decide to subscribe to one of our newsletters, we will store your e-mail address and use it to send you the newsletter(s) you have opted for. You can unsubscribe from our mailouts at any time by clicking on the unsubscribe link in the newsletter.

When registering for conferences, networking events, trainings etc. If you sign up for our conference, networking events etc. via a form on our website, we will store and process your data in connection with this activity. This may include sending out newsletters or surveys, or contacting you by other means with questions regarding the event you have signed up for. Registering for an event may also result in us storing your contact details (such as your name, e-mail address, title and telephone number) in our contact database. Information specific to the event will be stored until the event and post-event activities have been concluded.

When creating an account on In order to create a litter picking event on our website, you need to create an account. Here, we store your personal data so that we can contact you about your event or send you newsletters about other activities we are running that we think might be of interest to you. You can choose to unsubscribe from our mailouts at any time by clicking on the unsubscribe link in the newsletter.

When creating a litter picking event on When you create a litter picking event on, we store the information you have entered about the event. If you have decided that the event is open for anyone to sign up, then the information you provide will also be visible on our website. Take care not to include any unnecessary personal information in the description of your event.

When browsing

We use cookies, Hotjar and Facebook pixel on to learn more about our visitors' needs and interests, and to improve our website and other digital communication accordingly.

  • Cookies are text-based data files which a web server requests to permission to store on the user's computer. This provides the web server with text information on how the user is surfing. On The Keep Sweden Tidy Foundation website, cookies are used to store statistics in Google Analytics regarding use of the website with the aim of improving it. You can opt out of cookies in your browser. Go to your browser settings to learn more about how you can change which cookies you accept. More information on cookies can be found on the Swedish Post and Telecom Authority website »  
  • Hotjar is a service which helps us gain deeper insights into what our visitors are looking for on our website. We can see how much time a visitor spends on a page, what links they click on and how they are scrolling on the page, and can even ask questions about the content of the website. Hotjar uses cookies and other technologies to collect data on users' behaviour and computers, tablets or mobile devices – such as IP address (stored in anonymised form), screen size, type of device, choice of browser, geographical information and language settings. The data that is collected is stored in pseudonymised form. Neither The Keep Sweden Tidy Foundation nor Hotjar will use this information to identify individual users. More information can be found in Hotjar's Privacy Policy at » You can choose not to submit data to Hotjar from or other websites by clicking here »  
  • Facebook. We use Facebook pixel on This pixel allows us to show you ads on Facebook based on what you do on our website, e.g. visiting a certain page or clicking on a link. The data is stored by Facebook and is used to create target groups for advertising. You can change your settings for which ads you want to see in the Settings for your Facebook account. You will find the Settings here »

When registering for our online training When you create an account for our online training, we will store and process your personal data in connection with conducting the course. This is so that we can give you access to and information on the course, and follow up on the results of the training you have signed up for.

When ordering flags or other products from or If you order Green Flag products, educational materials or other items on our website or in our webshop, we will store your personal data in order to complete your purchase and follow up on your order. If you have chosen the Pay on Invoice option, your personal data will be kept in accordance with the Swedish Bookkeeping Act.

When posting a question on our forum Personal data connected to questions on our question forum is stored for three years, after which it is anonymised. Your question will remain visible, however.

When using our mobile app Skräplabbet We collect anonymous data on how the Skräplabbet app is being used. Users can opt out of data collection via the app homescreen. Skräplabbet is built using the Unity game engine, more information on how they use personal data can be found here (in English) »

When using our mobile app Skrappen There are two ways to log in to Skrappen - via Facebook or using an e-mail address. If you sign up with an e-mail address, then we will store this address. We will also store your profile picture and name. Your location is used when creating events in order to centre the map on your current position and to suggest events nearby. Location data is collected in order to record where litter has been picked up.

Events created in Skrappen may be displayed on The Keep Sweden Tidy Foundation website. In this case, the name, location and time of the event will be displayed.

When using our mobile app Skräpprotokoll Log in to the app using the information you received from us via e-mail. We store your e-mail address so that we can e-mail you your details. Your location is used when entering data in order to centre the map on your current position. The information you enter on the litter picked up is stored in our database. Any information entered into Skräpprotokoll may be displayed on The Keep Sweden Tidy Foundation website.

Who is the controller responsible for your personal data?

Håll Sverige Rent/The Keep Sweden Tidy Foundation, org. no. 802010-9180, is the controller responsible for processing your personal data.

The Keep Sweden Tidy Foundation complies with the General Data Protection Regulation (GDPR) which is in place to prevent your privacy being violated by data processing. Your personal data may only be processed if you have given your consent or if there exists another legal basis under the GDPR or other law. Read more about the GDPR on the Swedish Authority for Privacy Protection website »

Who has access to personal data?

Apart from employees of The Keep Sweden Tidy Foundation, data processors may also have access to your personal data.

A data processor is a company which processes personal data on behalf of The Keep Sweden Tidy Foundation. For example, this could be a company that manages the operation of our website, helps us send out newsletters, or tracks e-mails sent from our websites. The data processor will never contact you unless instructed to do so by The Keep Sweden Tidy Foundation.

We will never hand out or sell your personal data to third parties.

What rights do you have?

You have the right to request a copy of your data to check what information has been collected about you. You also have the right to request rectification of incorrect, incomplete or misleading information. Personal data is not passed on to unaffiliated organisations and persons who request erasure from the register will be removed with immediate effect. If you would like to get in touch regarding personal data, please send an e-mail to

We only hand out information after presentation of a signed ID.